Richard Viguerie pioneered the use of computer technology with the art and science of direct mail marketing to build and fund grassroots groups ranging from ideological and political campaigns to charitable organizations.  For more than four decades, he has stood at the top of the profession of direct mail and direct marketing.

You might know him from his work with political causes and candidates, but the bulk of Viguerie’s work over the past four-and-a-half decades has been for charities.  Now, for the first time, he is offering his expertise – and that of his hand-picked team, some of the best direct marketers in the world – directly to non-profit organizations.

He has been called the “direct-mail kingping” (Publishers Weekly), “the father of political direct marketing” (Direct magazine),  the man who “perfected” direct mail as a way of bypassing the media and raising money (The Atlantic Monthly), the “inventor of political direct mail”  (Keith Olbermann, MSNBC), “the master of direct mail and fundraising” (Aaron Brown, CNN), and “the metaphorical Henry Ford of direct mail fundraising and political solicitation” (The New York Times).

The  speech that will air at Leadership Tea Party Class 2 on February 13, 2010was recorded at Leadership Tea Party Class 1 in Dallas, Texas on Friday, January 29, 2010



at the Dallas Forth-Worth Westin Hotel
Irving, Texas

Mr. Viguerie will be speaking on:

"The Key Challenge for the Tea Party Movement in 2010: Further Development of Strong Leaders Capable of Functioning Effectively at the Local Level while Collaborating Cooperatively at the National Level."

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